Cambridge Analytica copy of proposal to Congress released

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Rebel Congress leader, Shehzad Poonawalla, has released a copy of Cambridge Analytica’s proposal to Congress to prepare for 2019 Lok Sabha elections, India Today reports.

The 49-page-report titled ‘Data-Driven Campaign: The Path to the 2019 Lok Sabha’, was allegedly developed in August 2017. This expose comes after Congress’s incessant denial of using the UK firm’s help for elections in the country.

Allegedly, Cambridge Analytica’s former CEO Alexander Nix himself prepared the proposal including a strategy for elections in Karnataka, Madhya Pradesh and Chattisgarh.

According to the report, CA promised Congress data mining, national situational analysis, data-driven campaign, strategic communication review, media monitoring and planning etc.

Poonawalla alleged the services’ cost was undervalued at Rs. 200-300 crore on paper, and real expense couldn’t be accounted for. Alexander Nix, reportedly, met Rahul Gandhi, and former union ministers Jairam Ramesh and P Chidambaram.

An NDTV report states leaders of the party confirm the meeting happened but Congress didn’t ink the paper.

Head of Congress’s Data Analytics Department, Praveen Chakravarthy was reported saying, “Just being the recipient of a commercial proposal does not automatically imply a contractual engagement between the party and the vendor.” Congress Leaders have denied taking help from Cambridge Analytica.

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