California: Elon Musk, the CEO of Tesla and SpaceX, is furious over the bad press his electric car manufacturing plant has received. He accused the media of being dishonest and floated the possibility of building a service to rate the credibility of specific journalists and news outlets, in a series of tweets on Wednesday.
Musk threatened to start a Yelp-like service for people to rate journalists and editors on credibility. “Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication,” Musk tweeted.
Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …
— Elon Musk (@elonmusk) May 23, 2018
“Pravda” raised eyebrows
Musk would name the website Pravda, which is Russian for “truth”. Musk’s choice of name for the rating service raised eyebrows. Pravda was the name of the official newspaper of the erstwhile Soviet Union. In a later tweet, Musk indicated it was just a joke. However, Bloomberg reports that according to the California Secretary of State’s website, one Pravda Corp is already registered in Delaware with the physical address of two other Musk entities.
Musk’s idea quickly raised concerns that the reputation of news organizations and reporters could be determined by what could be an easy to manipulate online popular vote.