Netflix India’s humongous expenditure on creating buzz for Sacred Games

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Mumbai: Netflix India, the popular web series platform has launched its first original series in the country based on Vikram Chandra’s novel Sacred Games. The series was premiered on 6 July 2018.

According to industry sources, Netflix India is spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising. The billboards can be seen across the roads and flyovers of the Western Express Highway, Juhu Circle and Bandra Linking Road and the Delhi Metro, with an aim to create buzz for its first original series in India.

35 billboards display in Hollywood

If international media reports are to be believed, Netflix is planning to own up to 35 billboard displays in Hollywood. Netflix is not just a heavy advertiser on billboards in Hollywood, but also in India. Kinetic India has been the OOH agency for Netflix India.

What is the series about

Based in Mumbai, the series revolves around a contemptuous Mumbai city cop Sartaj Singh (Saif Ali Khan) who is tipped off on the location of crime lord Ganesh Gaitonde (Nawazuddin Siddiqui). As the lives of these two men collide, it exposes the trappings of a game bigger than both of them. The eight-part series, helmed by acclaimed filmmaker Anurag Kashyap and Vikramaditya Motwane, stars popular actors such as, Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte.

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